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Business Benefits
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SMS Sales Growth


SMS text marketing is ideal for local and national retailers of all types wishing to promote products or services, provide purchase incentives, and increase customer loyalty and retention.

A retailer, by advertising its SMS program, will build a database of customers that are interested in the retailer’s products and/or services.  The retailer then uses that database of willing purchasers to send them exclusive offers and promotions.  Recipients of those text offers can come into the store and present their offer / coupons right on their cell phones for redemption.  Recipients will often forward those offers to friends and family, broadening exposure and eventual sales results.

SMS text marketing has consistently been shown to produce redemption rates up to 10 X those of traditional advertising media.




YellowDude_07SMS Information Services


Since virtually all cell phone users carry their phone all the time, a text message to their cell phones is the perfect way to alert people of any time-sensitive information, such as appointment changes.

Automotive service companies can alert customers to their cars being ready for pickup.

SMS messaging is an ideal way for school districts to send alerts to parents regarding school closings, changes in schedules.   Schools can also use SMS to send exam reminders, to alert parents of absences, announce special school events, and the like.

Pharmacies can use SMS to alert customers that their prescriptions are ready.

Organizations, particularly those with a large employee base, can use text messaging to disseminate corporate information; policy updates, new product announcements, upcoming staff meetings, and the like.

In this economic climate, mortgage banks can provide interest rate alerts to its banking customers, new CD rates...etc.



YellowDude_02SMS Reminders

Doctors and dentist offices will never miss another appointment because they can utilize SMS text messaging to remind their patients of their upcoming appointments. Never again will you have to call patients individually to remind them of their upcoming appointments.



Entertainment venues can use SMS to remind its patrons and fans of special event dates, ticket availability, further driving attendance and revenues

 


BENEFITS OF SMS MARKETING CAMPAIGNS:



The benefits of including mobile marketing in your overall marketing strategy are numerous:

Speed:

Text messages are received virtually immediately, making it the ideal solution for distributing information, whether that information is coupons for products, time-sensitive information, or anything else than can benefit a business through timely delivery.


Readability:
As 94% of all text messages are read, your marketing message will be seen by virtually all of the subscribers in your SMS program.


Qualified Recipients:
Since your subscribers have opted-in to receiving your offers and promotional messages, you know they have an active interest in your business, and your products.


Flexibility:
With text messages sent and received within minutes of starting your campaign, you can use mobile marketing for ad-hoc purposes, such as driving traffic to your store on slow nights (“Make a purchase within x hours, and receive a xx % discount!”), or clearing out overstock items before end of month.  This is the new “Blue Light Special”!


Range of Use:
Mobile marketing can be used for a wide range of purposes:  announcing new product, one-day specials, new store openings, special events…etc.  Subscribers can be treated as an exclusive group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications.

 

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