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Best Practices

Explore the Mobile Industry's Best Practices

The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish guidelines and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers.

MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel.

Visit the MMA online at www.mmaglobal.com

References: MMA documents and links for reference purposes

The following documents provide additional sources of information and reference:

» MMA Best Practices » MMA - An Introduction to the Market Opportunity
» MMA Code of Conduct » MMA Short Code Primer
» MMA Mobile Advertising Guidelines » MMA Mobile Marketing: Technology & Reach
» MMA Glossary of Terms » Telephone Consumer Protection Act
» MMA Introduction to Mobile Coupons » TRUSTe
» MMA Introduction to Mobile Search » CAN-SPAM
» MMA Mobile Advertising Overview » Common Short Code Administration
» MMA Mobile Applications » COPPA
» MMA Mobile Sweepstakes & Promotions Guide » FTC Guide Concerning Use of the Word “Free” and similar representations site defining ‘free’
 

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